It was an exciting time for At Home: A new name (formerly Garden Ridge), a $20 million expansion into 71 new locations, and an IPO made for quite a bit of action at HQ. But therein lies the challenge too. How would At Home communicate the change – and the value of changing with it – to the thousands of employees that need to understand what’s in it for them?
Enter MindHandle. We sprang into action and developed an integrated marketing plan to inspire internal teams and consumers alike to get on board with the exciting changes.