La Madeleine

Finding a Way Into New Markets

La Madeleine was growing into new markets where consumers were unfamiliar with the brand.

They faced two challenges:

  • 1 Guests didn’t understand what “Country French” cuisine was
  • 2 Guests didn’t understand the ordering process
MIndHandle-LaMadeleine Brand Campaign

Exterior Branding

MindHandle-La Madeleine Brand Campaign

History Wall

Food Art Posters

Poster

Posters

Interior Signage

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