On the Border

connecting customers and crew with the lime life

On The Border Mexican Grill & Cantina is the nation’s largest Tex-Mex chain. First opened in Dallas in 1982, OTB now has 150 locations. MindHandle supports OTB’s marketing as well as their employee communications, so the organization can rally around common ideas, and ideals.

Employee Experience • Strategy • Creative • Technology

Read the full case story

the way we magnetize


  • food photography
  • local store marketing
  • menus
  • promotions
  • social media
  • website


  • corporate communications

content marketing

  • customer segmentation
  • data analytics
  • email marketing


  • lms

employee experience

  • benefits communication strategy
  • employer value proposition
  • leadership principles
  • recruiting communication strategy

ready to strengthen your brand?

If you are interested in working with MindHandle, tell us a little about yourself and we’ll be in touch.