The Ad Agency for Employees
At MindHandle, we guide companies in the creation of great employment brands that turn employees into brand champions.
GREAT EMPLOYEE EXPERIENCE BY DESIGN
In the age of brand transparency, it's no longer acceptable to reach employees with decades-old tactics. Employees are empowered to take their careers into their own hands, so employers must communicate differently and more effectively.
Enlightened organizations know their brand messages must reach employees with the same quality and emotional strength as their advertising does consumers.
MindHandle's services are designed to align marketing, internal communications and human resources around a common goal of improving the reputation as an employer through:
Employment Branding
Employment Branding
Brand Magnetism occurs when the consumer and employer brands are built from the same central idea. The best brands in the world now communicate with a one-brand, one-voice, two-audience mindset.
Employee Experience
Employee Experience
MindHandle employs time-tested storytelling methods to define and challenge an organization’s Mission, Vision, Values and Employment Value Proposition, all through the eyes of the employee. From recruits to alumni, the employee journey is packed with opportunities to communicate. Our work empowers employers to break through to their teams and motivate them along this journey by stirring them emotionally.
Recruitment Marketing
Recruitment Marketing
"If you build it, they will come" is no longer the case. When candidates see recruitment marketing campaigns, they must see the best versions of themselves or they're likely to move right along. Talent acquisition succeeds when the recruitment marketing strategies are built around a strong EVP and activated with a powerful, emotional employment brand at their core.
INTERNAL COMMUNICATIONS
INTERNAL COMMUNICATIONS
The distributed workforce demands clear, effective, and inspiring communications. As remote work proliferates, it becomes increasingly more important for HR and internal comms departments to bring a marketing mindset to reaching people at scale.
Keeping everyone engaged and productive under vastly different circumstances requires a strong brand story, empathic listening, and a preference for action. We deliver strategic communications and high-engagement creative for all communication channels.
EXECUTIVE DEVELOPMENT
EXECUTIVE DEVELOPMENT
Leadership is communication, and an employee’s success depends largely on the skills to paint a picture of a brighter future and show teammates the way. MindHandle believes in continued training for presentation and communication skills so established and aspiring leaders alike can get more people moving in the right direction, quickly.
We focus on three categories of essential leadership skills:
- Communications skills at individual group levels,
- Presentation training that employs brand storytelling as a welcome replacement to slide decks, and
- Personal brand development that helps organizational leaders project positive reputations and communicate with trust and confidence.
Every day, 205.6 billion emails are sent across the globe. Only one third of emails are actually opened
Radicati Group, 2019
Businesses with effective communication practices were at least 50 percent more likely to report employee turnover levels below the industry average.
Watson Wyatt, 2004
only 13% of employees reported participating in their intranet daily—31% said they never do
Prescient Digital Media, 2013
Our Clients
Mindhandle, The Employment Branding Agency, is now a Liquid Agency company.