why magnetic storytelling?
Welcome to the age of brand transparency. Everything has changed, and it’s no longer acceptable to be opaque. The black box that once protected corporations’ internal activities has been lifted, making way for the glass box. Employees are now both media and consumers. Consumers are now potential employees and media channels in their own way. Elevating internal culture elevates a brand in the marketplace, and vice-versa.
Bringing a brand’s magnetic stories to life requires discipline and a breadth of capabilities, ranging from strategic prowess to award-winning creative output.
A brand and the culture of the company are no longer mutually exclusive. Magnetic Storytelling demands we explore the employees’ perspective, empowering them to align with a shared purpose.
A magnetic brand fuels the consumer and employee experience with innovative technology. At MindHandle, we look to tech as a way to put business goals within reach, and to bring brand stories to life.
ready to write your brand's magnetic story?
Ready for consumers and employees alike to attract, adopt and become champions? Tell us a little about yourself and we’ll be in touch.